Q: Why should I hire a jazz radio promoter?
A: Radio is still the #1 source of music discovery (yep - we have all sorts of research we follow!) and local radio connects audiences to your music. Jazz radio is primarily on non-profit radio stations. Yep. These are radio stations that listeners pay money to keep supporting the music they love. That would be your music.
A promoter's primary job is to get the music out there for you. It is very time consuming if you do it yourself. Jazzzdog has a team (Pittsburgh and L.A.) to cover the country thoroughly. This is a full time job!
A promoter also serves as an intermediary. The hardest part of the programmer's job (Shaunna has been there…) is telling artists *directly* (rather than telling a promoter) "no". It is hard for an artist to directly hear *no* or *pass* from programmers. Even if many programmers are playing an artist's cd, every "no" an artist hears directly can hurt more than hearing it from a promoter -- especially if an artist is spending 6 hours a day calling programmers.
A promoter sets up any interviews and giveaways for you, so you don't need to work around programmers schedules.
Q: Will Jazzzdog work my record just because I want them to?
A: We do need to listen to it first, and be sure the recording is something that will fit well in the national jazz radio world. Shaunna was a Jazz programmer for a major market Jazz station for over a decade (and also worked with satellite syndication and NPR Music during that time), and has a pretty good pulse on all the little things that make or break a release for airplay purposes. She will go through your release track-by-track and make notes for each song. Every cd deserves that attention.
Q: Who do we send the record to?
A: Send it to Shaunna. Please either send digital files (via Dropbox, Wetransfer, Hightail…whatever file transfer service you prefer) to email@example.com. Hard copies of cd's can be mailed to: Shaunna Machosky, Jazzzdog Promotions, 877 Kennebec Street, Pittsburgh, PA 15217.
Q: Why do I need to have an actual, physical cd in this modern digital world?
A: That is what radio programmers prefer. Some stations still play music strictly from cd. When digital, a cd provides reliable backup when digital delivery systems fail and music needs to be encoded again, or cd players have to fill in. Always count on technology failing. Have you ever had part of your iTunes library go down with a computer? Many programmers still really, really love liner notes, too.
Q: What is our phone number?
A: Pittsburgh office (main): Shaunna Machosky (412) 600-5329 office/cell -- calls during 9-5 business hours (ET) are always preferred. If you need an evening or weekend call, just let Shaunna know ahead of time. No problem!
Los Angeles office: Cindy Budd (818) 299-1202 office/cell -- available during 9-5 business hours (PT).
Q: What is our address?
A: Jazzzdog Promotions, c/o Shaunna Machosky, 877 Kennebec Street, Pittsburgh, PA 15217.
Q: Is there a good time or a bad time to release a record?
A: Well, not really…but sometimes Fall is still a bit busier for the major labels (which can make the field a little more crowded for indie competition). Jazzzdog always discusses street dates and mailing schedules with potential artists/clients before taking on a project. We will turn a project away if there is a big conflict of interest (like, when we are already scheduled to work a few singers, we don't want our clients to compete against each other) or if we feel an independent release will get buried in the competition.
Q: Will Jazzzdog work my record that I sell exclusively on my website?
A: No. Each artist has to have distribution of some kind. A "brick and mortar" store deal is not necessary, as more go by the wayside. However, you need to have additional ways for the station listeners to find your music -- hard copy or digital. We need the independent artist to have one or multiples of the following (outside your website): Amazon, iTunes, CDbaby Barnes and Noble (as long as they still exist), Rhapsody, etc. We want to help you be heard and to get your music into people's homes!
Q: Does Jazzzdog have a negotiable fee?
A: Sort of…we have two work rates:
1.) 'Life of the Project' (open-ended flat rate - see below - minimum of 12 weeks)
2.) Weekly: minimum 8 weeks, so the release gets a bit of exposure
note: We can bill in 2 (weekly rate) or 3 ('Life of the Project' rate) installments for our indie clients, to make finances easier. Everyone deserves to get their music out there!
Q: Will Jazzzdog work a record for a finite number of weeks?
A: Yes, but we always encourage clients to take the "life of project" program which assures that Jazzzdog will work the cd the entire time it is on or battling to get on the charts and through to the end when there are less than 12 current JazzWeek reporters on the record. We always feel sadly when someone buys 8 weeks and the record is just getting started when we have to "pull the plug." "Life of project" means never having to say "Sorry, we're done." Each campaign includes two weeks of gratis pre-promotion before the add date, no matter which rate is used.
Q: Will Jazzzdog do a regional only promotional campaign?
A: No. Jazzzdog does national radio campaigns only.
Q: Who does Jazzzdog talk to?
A: Jazzzdog talks to the entirety of the JazzWeek panel, CMJ and Influential stations, satellite, internet, cable and syndicated providers on a weekly basis. Our current big, big, big mailing list is around 280-300 contacts (includes multiple cd's going to some stations). Our core list is 180-240 contacts. If you need to save on mailing costs, send to the smaller list, and have copies available upon request. That way, you aren't missing anyone. We have had very successful campaigns with both strategies.
Q: Does Jazzzdog prepare weekly reports?
A: Absolutely! Clients get a comprehensive weekly report including a cover sheet with a narrative of updated information, goals and feedback as well as a spreadsheet with a three week rolling average of spins/airplay notes as well as comments.
Q: Will Jazzzdog do cd mailings for their clients?
A: It is much more cost-effective for the artist to do their own physical mailing. Jazzzdog will send you a batch of pre-addressed Jazzzdog-logo mailing labels at no additional cost to you. Just slap them on a mailer and send! If a client really, really needs us to put the mailing together, all shipping and labor costs must be paid ahead of time.
Q: How does Jazzzdog bill?
A: Jazzzdog bills for the complete payment the week before the "add date" at radio (when the cd's are arrriving on programmers desks). Each campaign includes two weeks of gratis pre-promotion before add date. For our indie clients, we can bill in 2 or 3 monthly installments, to make finances easier.